Build Your Author Brand: Digital Marketing for Writers.

Build an author platform that stands the test of time with UWL School of Arts’ Author Branding course. Learn practical author branding, digital marketing for authors, website fundamentals, newsletter funnels, social strategy, and low-budget marketing techniques, and much more; designed for emerging and established writers.   

Publishing a book is only the beginning of your journey. An intentional author branding strategy is capable of turning a single title into a household name, creating a loyal audience, and recurring income. At UWL School of Arts, our Author Branding course teaches practical digital marketing for authors and tactical book marketing strategies. The objective, is to equip you with the relevant skills to build a sustainable author platform without wasting money, nor your precious time. 

Why Does Branding Matter? 

Readers don’t just purchase books – they buy authors. A clear brand informs potential readers who you are, what to expect from your work, and why they should keep coming back for more. Good branding ensures visibility, which in turn, makes discoverability easier, increases conversion on book pages, and gives every launch a built-in audience. 

Website Basics – your Home Base 

An author website is not a luxury – but a non-negotiable necessity. UWL’s Author Branding course walks you through; 

• Headlines that convert visitors into subscribers 
• Conversion-focused homepages and book pages
• Essential pages like; contacts, events, books, and about 
• Simple metadata and SEO techniques that enable readers to find you

The course also teaches you how to create plug-and-play templates which you can launch within a single weekend and maintain in the long-term without requiring the services a developer. 

Your Most Valuable Asset – Newsletter Funnels 

For authors, email happens to be the highest-converting channel. The course enables you to; 

• Create lead magnets such as; launch bundles, short stories, first-chapter downloads 
• Build automated nurture flows like launch, value, welcome
• Segment readers by series interest to enable targeted promos

A small, engaged list tends to deliver reliable sales, the course shows you how to grow it affordably. 

Social Strategy that Actually Sells

Stop spinning wheels on social. The course focuses on; 

• Platform choices – where audiences actually live 
• Content pillars – reader hooks, behind-the-scenes, authentic storytelling 
• Low-budget ad basics to scale discoverability 

UWL’s Author Branding course prioritizes consistency, as opposed to virality. An effective approach that builds sustainable readership. 

Low-Budget Launch Tactics that Work 

Big budgets don’t automatically translate to effective launches. Here, you get templates and step-by-step checklists to cover; 

• Pre-order sequences and bonus incentives 
• Collaborative promos – newsletters swaps, boxed sets
• Using social proof and reader reviews to boos catalogue sales 

What a UWL Author Branding Course Promises

• Hands-on modules targeting paid ads, email funnels, website, and social 
• Live workshops with downloadable kits and industry experts 
• Peer review sessions and a launch planner you can implement immediately 
• Optional portfolio review and one-on-one coaching extras 

Outcomes you Can Look Forward to

By the time the course ends, you’ll be the proud owner of a fully-operational website, a launch playbook tailored to your genre, three-month content calendar, and a 30-day newsletter funnel. These are practical, measurable assets that move readers from discovery to purchase – which forms the backbone of author business growth. 

Isn’t it high time you stopped hoping for the best and embarked on building a solid foundation? Enroll in UWL School of Arts’ Author Branding course to master proven book marketing strategies and craft a resilient author platform. 

Start turning your writing into a brand that lasts.